Lee Bruegger
479.283.3188

COMMERCIAL CREATIONS WEB DEVELOPMENT PROCESS

Commercial Creations staff focuses on how to succeed at internet marketing through website design, search engine placement, search engine marketing, submission, analytics, email, and branding programs. We help you achieve high traffic to your website that converts to revenue.

To create a great website design takes planning. A knowledgeable designer:
  • Starts by finding what you do,
  • Create a cohesive theme and appealing graphics,
  • Use up to date online website design principles,
  • Combine organization information and intuitive navigation to satisfy the visitor's needs (why they visited),
  • Present the business goals and objectives (Determine the message you want to present),
  • Settle on a good website design, which is smooth and functional,
  • Finally we refine your ideas to create a website that meets your needs.
For true successful presence on the Web you must entertain the notion that there are three main components that make up a highly functional website: Branding, Usability, and Visibility.

When Commercial Creations designs a website, we strive to create a synergistic relationship of these three factors.

Branding: The look and feel of the website. Branding should be unique and talk-worthy so that people will want to speak about it all the time.

Usability: The equivalent of making it easy to find items in your store and making sure that completing a transaction is as easy and pleasurable as the shopping experience itself.

Visibility: Designing for Search Engine Optimization (SEO), developed in the beginning and must be continually monitored. You should understand that being among the top 10 rankings in every major search engine and directory can sometimes be achieved, although very few sites can get there, and the effort is often beyond reason. URL ranking results change week-to-week due to competition, so maintaining a top organic SEO ranking requires constant keyword monitoring and information rework. Search engine optimization never rests, much like your competition.

Having a proper web design architecture is vital to the internet marketing of a website that will attract and persuade visitors to stay. Simply put, just a simple website design is not enough. The website needs to be easily found and placed in front of potential visitors or they will not know you exist. It is the integration of web design, development, and internet marketing with focused traffic-generation tactics that is vital to the success of your site. Without smart marketing any great website will fail.

Commercial Creations staff focuses on how to succeed at internet marketing through website design, search engine placement, search engine marketing, submission, analytics, email, and branding programs. We help you achieve high traffic to your website that converts to revenue.

At the end of the day, Commercial Creations' job is to help our clients grow their businesses, and help them build confidence in their online presence through improved branding initiatives, better usability, and ultimately an honest and well-researched approach to being found on the Web, ergo, SEO. It's not to stuff their website with a bunch of text and clutter up the user experience. There has to be a balance.

While creating your site our objectives are to:
  • Maximize Quality
  • Maximize Productivity
  • Minimize Risk
  • Avoid Obsolescence
  • Maintain flexibility
  • Establish a control mechanism for monitoring changes
  • Maintain the relationship between Branding, Usability, Visibility.
  • Get the job done on time, within budget and according to specifications
Web Design and Developmentfrom the basic start up site to a full site encompassing interactive forms, multiple page applications and multimedia elements.

Our Promise ....
Work with you to produce high quality photography and web site innovations for your company’s advertising and marketing.